Wesik
Wesik
Music App
Music App
The Project
The Project
The Project
Presentation
Presentation
Wesik is a full-inmersed experience of your favorite artist. It's the one-stop hub made for true fans and music enthousiastes!
Wesik is a full-inmersed experience of your favorite artist. It's the one-stop hub made for true fans and music enthousiastes!
Problem
Problem
User Experience and Personalization: Lack of intuitive navigation, efficient search functionality, and personalized recommendations. Balancing a large and diverse music library while ensuring users can easily find and discover music they love is a significant challenge.
User Experience and Personalization: Lack of intuitive navigation, efficient search functionality, and personalized recommendations. Balancing a large and diverse music library while ensuring users can easily find and discover music they love is a significant challenge.
Goal
Goal
Enhanced social features: Enable users to easily share music, playlists, and recommendations with friends, as well as discover music based on what their friends are listening to.
Enhanced artist promotion: Provide tools for artists to promote music and connect with fans, fostering a direct relationship.
Enhanced social features: Enable users to easily share music, playlists, and recommendations with friends, as well as discover music based on what their friends are listening to.
Enhanced artist promotion: Provide tools for artists to promote music and connect with fans, fostering a direct relationship.
Research
Research
Research
Key Numbers
Key Numbers
18-34
Average age of music app users
18-34
Average age of music app users
616.2M
Users of paid subscription accounts
3Hrs
Average time spent in listening music daily
78%
of people listen to music via streaming service
Competitive Analysis
Competitive
Analysis
Competitive Analysis
In order to build a solid foundation for Wesik, I evaluated what prominent music platforms already offered and what user goals they were not reaching. I looked in to several user-reported features that are considered vital and identified which ones I could capitalize on that would give it an edge over main competition.
I found that :
non of them propose the option to leave a comment.
1 of 3 big competitors propose local events of your favorite artist.
Apps may not be fully accessible to users with disabilities.
In order to build a solid foundation for Wesik, I evaluated what prominent music platforms already offered and what user goals they were not reaching. I looked in to several user-reported features that are considered vital and identified which ones I could capitalize on that would give it an edge over main competition.
I found that :
non of them propose the option to leave a comment.
1 of 3 big competitors propose local events of your favorite artist.
Apps may not be fully accessible to users with disabilities.
In order to build a solid foundation for Wesik, I evaluated what prominent music platforms already offered and what user goals they were not reaching. I looked in to several user-reported features that are considered vital and identified which ones I could capitalize on that would give it an edge over main competition.
I found that :
non of them propose the option to leave a comment.
1 of 3 big competitors propose local events of your favorite artist.
Apps may not be fully accessible to users with disabilities.
Meet the Users
Meet the Users
Meet the Users
User Journey Map
User Journey Map
User Journey Map
I created the journey map of Emily's experience using music app to help identify pain points
I created the journey map of Emily's experience using music app to help identify pain points
Client and User's needs
Client and User's needs
Client and User's needs
When:
People are most likely to use the app during their free time—think quiet evenings, lazy weekends, or those in-between moments like lunch breaks or commutes. It’s in these relaxed pockets of the day that users enjoy discovering new songs, building playlists, or just vibing to something familiar while they’re at the gym or stuck in traffic.
When:
People are most likely to use the app during their free time—think quiet evenings, lazy weekends, or those in-between moments like lunch breaks or commutes. It’s in these relaxed pockets of the day that users enjoy discovering new songs, building playlists, or just vibing to something familiar while they’re at the gym or stuck in traffic.
When:
People are most likely to use the app during their free time—think quiet evenings, lazy weekends, or those in-between moments like lunch breaks or commutes. It’s in these relaxed pockets of the day that users enjoy discovering new songs, building playlists, or just vibing to something familiar while they’re at the gym or stuck in traffic.
Where:
This platform meets users wherever they are. Whether they’re winding down in their home office, sipping coffee in a café, riding the train, or lounging with friends, the experience stays smooth and consistent. It works just as well on a phone during a walk as it does on a laptop in a shared living room. That kind of flexibility makes it feel like part of their everyday rhythm.
Where:
The solution will be accessible across various environments, including home offices, public spaces like cafes, public transport, and on-the-go through mobile devices. It will also cater to shared spaces such as family rooms or during social gatherings, providing a seamless experience on desktops, laptops, and mobile devices.
Where:
This platform meets users wherever they are. Whether they’re winding down in their home office, sipping coffee in a café, riding the train, or lounging with friends, the experience stays smooth and consistent. It works just as well on a phone during a walk as it does on a laptop in a shared living room. That kind of flexibility makes it feel like part of their everyday rhythm.
Feelings:
There’s a real spark that comes with finding a new favorite track or sharing a playlist with a friend—it’s exciting, a little electric. At the same time, music offers an escape. It’s calming, grounding, and sometimes deeply personal. Users will appreciate being in control—especially in social or work settings—where privacy matters. Whether it’s background music for the day or a shared listening moment with friends, the experience is both personal and social, depending on what the moment calls for.
Feelings:
There’s a real spark that comes with finding a new favorite track or sharing a playlist with a friend—it’s exciting, a little electric. At the same time, music offers an escape. It’s calming, grounding, and sometimes deeply personal. Users will appreciate being in control—especially in social or work settings—where privacy matters. Whether it’s background music for the day or a shared listening moment with friends, the experience is both personal and social, depending on what the moment calls for.
Feelings:
There’s a real spark that comes with finding a new favorite track or sharing a playlist with a friend—it’s exciting, a little electric. At the same time, music offers an escape. It’s calming, grounding, and sometimes deeply personal. Users will appreciate being in control—especially in social or work settings—where privacy matters. Whether it’s background music for the day or a shared listening moment with friends, the experience is both personal and social, depending on what the moment calls for.
Ideation & Mockup
Ideation & Mockup
Ideation & Mockup
Affinity Mapping
Affinity Mapping
Affinity Mapping
This affinity map is vital since it organizes and categorizes the WeSik Music App's major features and functionalities, offering a thorough blueprint for user experience, engagement, and customisation. By mapping out these qualities, I hoped to find essential parts of the app's design that would improve user interaction, music discovery, and social engagement, resulting in a delightful music experience.
This affinity map is vital since it organizes and categorizes the WeSik Music App's major features and functionalities, offering a thorough blueprint for user experience, engagement, and customisation. By mapping out these qualities, I hoped to find essential parts of the app's design that would improve user interaction, music discovery, and social engagement, resulting in a delightful music experience.
Mind Map
Mind Map
Mind Map
This mind map outlines the key features and user experience elements, designed to deliver an engaging, and personalized experience.
This mind map outlines the key features and user experience elements, designed to deliver an engaging, and personalized experience.
User Flow Maps
User Flow Maps
User Flow Maps
A detailed user flow map visualizing the step-by-step journey from the sign-in process to the artist page within the music app, highlighting key interaction points, decision-making pathways, and user engagement opportunities. This flow ensures a seamless onboarding experience, guiding users through authentication, personalized recommendations, and direct access to artist content, optimizing usability and enhancing overall app engagement
A detailed user flow map visualizing the step-by-step journey from the sign-in process to the artist page within the music app, highlighting key interaction points, decision-making pathways, and user engagement opportunities. This flow ensures a seamless onboarding experience, guiding users through authentication, personalized recommendations, and direct access to artist content, optimizing usability and enhancing overall app engagement
Low-Fi and High-Fi Wireframes
Low-Fi and High-Fi Wireframes
Key Features
Key Features
Key Features
WeSik enhances social listening with a seamless feature that lets you connect with friends, share songs, and see what they’re listening to in real time, creating a more interactive and engaging music experience.
WeSik enhances social listening with a seamless feature that lets you connect with friends, share songs, and see what they’re listening to in real time, creating a more interactive and engaging music experience.
WeSik brings all your favorite music apps together in one place, allowing you to listen to your top songs, discover your favorite artists’ playlists, and support them by exploring upcoming concerts and exclusive merch—all in a integrated, fan-focused experience.
WeSik brings all your favorite music apps together in one place, allowing you to listen to your top songs, discover your favorite artists’ playlists, and support them by exploring upcoming concerts and exclusive merch—all in a integrated, fan-focused experience.
User Research : Pain points
User Research :
Pain points
User Research :
Pain points
1
Feature
Direct integration of social media access within the app.
2
Feature
AI or tech-driven support for discovering songs and crafting playlists, designed to save time.
3
Accessibility
Enable voice commands for hands-free app control, benefiting users with mobility impairments.
Based on earlier user pain points and insights gathered from user research, the following solutions have been implemented to address these issues.
I added a Social News submenu to provide quick access to the latest news about artists, streamlining user experience by eliminating the need to switch between multiple apps.
I added a Social News submenu to provide quick access to the latest news about artists, streamlining user experience by eliminating the need to switch between multiple apps.
I added a Social News submenu to provide quick access to the latest news about artists, streamlining user experience by eliminating the need to switch between multiple apps.
AI-powered technology enhances playlist creation and optimization by dynamically adapting to user moods or preferences. Also context-aware playlists AI can use context clues from your device or environment (like location) to suggest music that fits the setting, whether you’re at the gym, commuting, or relaxing at home.
AI-powered technology enhances playlist creation and optimization by dynamically adapting to user moods or preferences. Also context-aware playlists AI can use context clues from your device or environment (like location) to suggest music that fits the setting, whether you’re at the gym, commuting, or relaxing at home.
AI-powered technology enhances playlist creation and optimization by dynamically adapting to user moods or preferences. Also context-aware playlists AI can use context clues from your device or environment (like location) to suggest music that fits the setting, whether you’re at the gym, commuting, or relaxing at home.
Integrating voice commands for hands-free app control enhances accessibility, particularly for users with mobility impairments, by enabling seamless navigation and interaction. This feature fosters a more inclusive experience, ensuring effortless engagement with the app. Additionally, AI assistance provides the option to read comments aloud, further improving usability.
Integrating voice commands for hands-free app control enhances accessibility, particularly for users with mobility impairments, by enabling seamless navigation and interaction. This feature fosters a more inclusive experience, ensuring effortless engagement with the app. Additionally, AI assistance provides the option to read comments aloud, further improving usability.
Integrating voice commands for hands-free app control enhances accessibility, particularly for users with mobility impairments, by enabling seamless navigation and interaction. This feature fosters a more inclusive experience, ensuring effortless engagement with the app. Additionally, AI assistance provides the option to read comments aloud, further improving usability.
Style Guide
Style Guide
Style Guide
Logo
Logo
Icons
Icons
Typography
Typography
Heading 1 : ROBOTO/BOLD/ 32px
Heading 1 : ROBOTO/BOLD/ 32px
Heading 2 : ROBOTO/BOLD/ 24px
Heading 2 : ROBOTO/BOLD/ 24px
Heading 3 : ROBOTO/BOLD/ 16px
Heading 3 : ROBOTO/BOLD/ 16px
Body Text : ROBOTO/Medium Italic/ 12px
Body Text : ROBOTO/Medium Italic/ 12px
Body Text : ROBOTO/Medium/ 12px
Body Text : ROBOTO/Medium/ 12px
Body Text : ROBOTO/Regular/ 12px
Body Text : ROBOTO/Regular/ 12px
Sub-body Text : ROBOTO/Medium/ 10px
Sub-body Text : ROBOTO/Medium/ 10px
Colors
Colors
Take Away
Take Away
Take Away
Innovative Solutions
The unorthodox tactics used in the Wesik music app demonstrate the value of creativity in user experience. By incorporating comments, artist connectivity, and friend interactions, the app increased user engagement while also promoting community and personalization, creating a new standard for music apps.
Data and Stories
Balancing quantitative data with qualitative insights was critical. More focused user interviews and surveys would have resulted in a better understanding of user demands and the project's impact, assuring a user-centered design approach..
Iterative Design
The iterative design method emphasized the inclusion of user feedback. Implementing organized user testing and feedback systems at each stage would have ensured that the design remained consistent with user requirements and expectations.
Innovative Solutions
The unorthodox tactics used in the Wesik music app demonstrate the value of creativity in user experience. By incorporating comments, artist connectivity, and friend interactions, the app increased user engagement while also promoting community and personalization, creating a new standard for music apps.
Data and Stories
Balancing quantitative data with qualitative insights was critical. More focused user interviews and surveys would have resulted in a better understanding of user demands and the project's impact, assuring a user-centered design approach..
Iterative Design
The iterative design method emphasized the inclusion of user feedback. Implementing organized user testing and feedback systems at each stage would have ensured that the design remained consistent with user requirements and expectations.
Feeback Quotes
Feedback Quotes
Feedback Quotes
Emily Davis
App User
“With Wesik, music is no longer a solitary experience. The ability to share thoughts and interact with friends over songs creates a vibrant community of music lovers.”
Alex Johnson
Music Enthusiast
“Wesik revolutionizes the music experience by allowing users to leave comments on their favorite tracks and connect with friends, turning listening into a social event.”
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